Cyclists (or anyone else for that matter) of a certain age might remember the 1970’s Hovis advert featuring a young bread delivery boy pushing his bike up a steep hill. The voiceover said “It were like taking bread to the top of the world” and the advert was made by Sir Ridley Scott.
Evans Cycles decided to recreate the advert and even managed to track down Carl Barlow - the boy from the original version. It features a number of cyclists unsuccessfully trying to ride up the very steep hill before Carl is seen comfortably riding up on an eBike.
Cyclotricity’s customers know all about effortlessly gliding up hills but it’s a very creative way of demonstrating the power of an eBike and a great idea from Evans. Scroll down to relive a classic